By coincidence I bought a set of BFG All-Terrain today for my unmodified Defender 90 SW and the first thing the tyre fitter asked was which side I wanted the lettering. This took me by surprise but after vexing over it for 5 minutes I opted for ‘in’. It probably helped that the manager asked me, “Did I want to go pirate?” Afterwards I felt the need to check on popular opinion and stumbled across this thread!