reads90 Posted September 4, 2006 Share Posted September 4, 2006 Go here to find out what they are going to do with Jag and Land Rover. Not talking about selling it now FORD SALE Quote Link to comment Share on other sites More sharing options...
Blippie Posted September 4, 2006 Share Posted September 4, 2006 Although Land Rover's RR/RRS, Disco and Freelander fit fairly well in the "portfolio" of the Priemer division of Ford, Defender doesn't fit so well in the business plan. You can almost see them splitting Land Rover and handing Defender over to a commercial division. Cheers C Quote Link to comment Share on other sites More sharing options...
BogMonster Posted September 4, 2006 Share Posted September 4, 2006 Maybe that wouldn't be such a bad thing - it no longer has anything in common mechanically with any other vehicle in the range (the Discovery 2 was the last, with diffs, transfer box, gearbox, engine), so it might prevent future "improvements" based on "economies of scale"? Quote Link to comment Share on other sites More sharing options...
Michele Posted September 4, 2006 Share Posted September 4, 2006 handing Defender over to a commercial division. "commercial" sounds practical to me... Quote Link to comment Share on other sites More sharing options...
bill van snorkle Posted September 4, 2006 Share Posted September 4, 2006 I personally feel that Defender on its own is of little value to any prospective purchaser. Most of LandRovers Military markets have been surrendered to other manufactures. With the current product it would be virtually impossible to win any of those markets back. Same with industrial and agricultural fleet users. The vehicle has been gradually degraded in most of the areas that are really important to these users that it would be extremely difficult to persuade hard nosed business men to give LandRover a try, particularly when their Toyotas and Nissans have consistently given honest reliable service over the decades. That only leaves the private enthusiast sector which probably doesn't amount to many vehicles if Australia is anything to go by. Bill. Quote Link to comment Share on other sites More sharing options...
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