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LAND_e, LAND ROVER'S e-TERRAIN TECHNOLOGY CONCEPT SHOWCASES NEW ENVIRONMENTAL INITIATIVES

Gaydon, Warwickshire, 28 February 2006 – Land Rover is showcasing a catalogue of innovative technologies – collectively known as the e-Terrain System – that reduce both fuel consumption and CO2 emissions while also improving the outstanding breadth of capability of Land Rover’s 4x4 vehicles.

The efficient technology initiatives are all illustrated by Land_e, Land Rover's

e-Terrain Technology Concept. Together, they contribute to a potential 30 per cent improvement in fuel economy over a current vehicle of similar size and performance. And most of the technologies will be available on Land Rover production models starting in the next few years.

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