Nick,
Just a thought, the web site says they heat the lines to over 200f in a couple of mins, you could try putting some fuel line in a pan of boiling water for a while and see what happens to it (200f is 93C). But getting the specs would be better.
They also show a filter heater on the site, a bit further down the page which looks to be made out of the same wire..... that would suggest your filter wrapping would be fine ..... but just because it looks the same doesn't mean it is, with resistance wire a long length of wire would not get as hot as a short length of the same wire with the same voltage. Have you tried dropping an email to the company?