Caveated that I recognise that my taste is no more valid than anyone else’s - I’m really not keen on the whole Land Rover range now.
For me, part of Land Rovers identity has been how aesthetics were secondary to function - making the most capable 4x4 vehicles seemed to be the soul of the company, and for very sound commercial reasons they have moved away from that.
I like change and technology - for instance I’m interested in the whole Tesla thing despite still believing that the smell of 2-stroke would be my dream aftershave.
I read a quote from Jerry McGovern where he said he’d got the internal structure changed - that Styling used to report to Engineering, and now its the other way around.
That for me sums up the change - it literally is now style over substance.
The heart of the company has changed and the new direction doesn’t resonate with me.
It’s too strong to say I find it neither useful or beautiful, it would have use as a big family car - but the aesthetics I find so grim that I wouldn’t choose it.
I’m not keen on the roof chop look, they seem to have lost their elegance, and maybe because of some of the customer demographic around here - they seem rather synonymous with ‘look - I’m rich’ - which interestingly is what JLR’s staff training said RR range is all about.
There it’s off my chest.