To accommodate your boredom :
He’s a billionaire pharmaceutical who loves Land Rover Defenders.
He thinks there is still a need for basic, repairable, capable, utility vehicles - as the Classic Land Rover’s came to be
Hes spoken to JLR and they’ve both acknowledged that JLR don’t.
He believes with clever engineering it can meet modern safety requirements, be made to last, be reasonably priced and be super capable at the same time - and he plans to make them.