You've still got to harden the spline areas, the rest of the shaft doesn't benefit from hardness per se. If the stock bar is supplied and machined in the 'T' condition, relatively soft and machinable, heat treatment can increase the tensile strength and with annealing maintain good ductility. Much probably depends on the material in question so that's probably where the GKN shaft scores
Ashcrofts have probably invested a good deal of time getting this right with theirs