Daan Posted July 11, 2016 Share Posted July 11, 2016 Today, a speculative story emerged about a defender comeback. We heard many of these stories, but anyway, I thought I'd share: http://www.autocar.co.uk/car-news/industry/land-rover-defender-set-comeback-investment-chemicals-tycoon Daan Quote Link to comment Share on other sites More sharing options...
western Posted July 11, 2016 Share Posted July 11, 2016 Seen that all over facebook pages, LR a few years ago were being really tight over their green oval & Land Rover trademarks, so very unlikely they would let some guy with loads of money have it to splash over a non LR vehicle. doubt it'll happen as any vehicle he produced would still have to comply with all the current laws for cars. Quote Link to comment Share on other sites More sharing options...
miketomcat Posted July 12, 2016 Share Posted July 12, 2016 You would get defender through IVA so you could do low volume/kit built. No different to ibex etc. Mike Quote Link to comment Share on other sites More sharing options...
GBMUD Posted July 12, 2016 Share Posted July 12, 2016 TVR used to build cars without air bags, and Caterham still do AFAIK. There is some sort of derogation for small volume manufacturers. Chris Quote Link to comment Share on other sites More sharing options...
Snagger Posted July 12, 2016 Share Posted July 12, 2016 I am still confident that the claims of Defender's demise being due to legislation are lies. The same engine is used on the Transit with no problem, and the Jeep Wrangler has a similar bumper and roof integrity with no sales ban anywhere in Europe. LR killed it because the profit margins weren't big enough and because it didn't have enough bling to fit in with the rest of the footballer/drug dealer stable they produce. 1 Quote Link to comment Share on other sites More sharing options...
Cynic-al Posted July 12, 2016 Share Posted July 12, 2016 Small volumes would be quite expensive as you'd have to get someone with a big machine to set up and run the press tooling etc etc. Then again those 3 special editions they did at the end sold for £50,000+ so maybe the demand is there? I imagine not your average farmer though! Then again you can buy panels from Bearmach quite cheap so maybe the manufacturing is already in place? The defender was expensive compared to Japanese pickups which are the closet alternative vehicle that might do the job that a typical new defender buyer might want to do, if you compare the production line to say the Mini I'm sure it's just more sensible for JLR to start with a new product and new line which are designed to work together from the outset. The Defender volumes weren't that high so I'm sure if you looked at it without any nostalgia or emotion it was just a poor use of floor space. Quote Link to comment Share on other sites More sharing options...
elbekko Posted July 12, 2016 Share Posted July 12, 2016 The Defender was scrapped because there was too much manual labour on the production line, simple as that. Regulations were an easy scapegoat. Quote Link to comment Share on other sites More sharing options...
HoSS Posted July 12, 2016 Share Posted July 12, 2016 I am still confident that the claims of Defender's demise being due to legislation are lies. The same engine is used on the Transit with no problem, and the Jeep Wrangler has a similar bumper and roof integrity with no sales ban anywhere in Europe. LR killed it because the profit margins weren't big enough and because it didn't have enough bling to fit in with the rest of the footballer/drug dealer stable they produce. What he said. Spot on. Quote Link to comment Share on other sites More sharing options...
Mo Murphy Posted July 12, 2016 Share Posted July 12, 2016 I am still confident that the claims of Defender's demise being due to legislation are lies. The same engine is used on the Transit with no problem, and the Jeep Wrangler has a similar bumper and roof integrity with no sales ban anywhere in Europe. LR killed it because the profit margins weren't big enough and because it didn't have enough bling to fit in with the rest of the footballer/drug dealer stable they produce. What Snagger said. Mo Quote Link to comment Share on other sites More sharing options...
Davo Posted July 12, 2016 Share Posted July 12, 2016 I am still confident that the claims of Defender's demise being due to legislation are lies. The same engine is used on the Transit with no problem, and the Jeep Wrangler has a similar bumper and roof integrity with no sales ban anywhere in Europe. LR killed it because the profit margins weren't big enough and because it didn't have enough bling to fit in with the rest of the footballer/drug dealer stable they produce. Said perfickly! Quote Link to comment Share on other sites More sharing options...
reb78 Posted July 12, 2016 Share Posted July 12, 2016 Was going to say the same as the last three posts. I agree with what snagger and elbekko said too! Quote Link to comment Share on other sites More sharing options...
RPR Posted July 13, 2016 Share Posted July 13, 2016 They could build it elsewhere cheaper, but that would raise brand issues. Build it in Mexico to a Jeep compatible price with a NA compliant turbo diesel offer and the NAFTA market alone might make it viable. Mexico in turn has trade deals with Argentina and Brazil. To be viable, it needs solid market access and demand and needs to be priced under $30,000. That's not the EU. Aid agencies may say they want it for Africa, but they'll buy Toyotas... Tough to see this happening, frankly. Quote Link to comment Share on other sites More sharing options...
Happyoldgit Posted July 13, 2016 Share Posted July 13, 2016 As I said elsewhere it won't happen but IF it did it needs to be screwed together better with improved quality control, be more reliable and not have the whole shebang reliant on clutches and driveshafts made of cheese like the last offerings. Quote Link to comment Share on other sites More sharing options...
Ex Member Posted July 13, 2016 Share Posted July 13, 2016 In order to redesign it proper would require people that know something in the design department about off road use and expedition travel. That is not the case, so will not happen. Quote Link to comment Share on other sites More sharing options...
hangover Posted July 15, 2016 Share Posted July 15, 2016 TATA should move production to India and continue to build them for 3rd world countries ensuring a stream of spare parts, plus the possibilty of importing to other countries. Quote Link to comment Share on other sites More sharing options...
Cynic-al Posted July 15, 2016 Share Posted July 15, 2016 Tata already make the Sumo which is sold with a rigid chassis for special applications and a light chassis for the 'SUV' version. Would it be worth their time to setup production of the Defender along side that? Think the Tata version starts at around £7,000. Quote Link to comment Share on other sites More sharing options...
western Posted July 15, 2016 Share Posted July 15, 2016 LR have replied to that enquiry of restarting production in very basic terms they JLR have said NO we will not release the name or tooling, it remains part of the future vehicle program http://www.coventrytelegraph.net/news/business/manufacturing/jaguar-land-rover-quash-rumours-11616081 Quote Link to comment Share on other sites More sharing options...
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